Work

The version that shipped.

Most of this already existed when we got to it: real users, a team mid‑flight, and a bunch of decisions nobody had written down. Each case study is being written the same way: around what was true before, the decisions that mattered, and how much of it was still there once it got built. Until they’re published, each row below is the short version.

West Music mobile screens laid out at an angle: the stacked WEST wordmark, educator services, product tiles, and piano-key illustrations in the brand’s red, yellow, and cream.
West Music · Design Lead

One system, two very different customers

A component library and site redesign for a music retailer selling to individual players and school districts from the same storefront. We led design across the team and owned the system architecture.

  • Design systems
  • E‑commerce UX
  • Front‑end
  • Team lead
Case study in progress
Scene+ brand thumbnail
Scene+ · via Arro Labs

Extending a system somebody else wrote

Product design inside an established enterprise design system, for a national loyalty program with millions of members.

  • Product UX
  • Design systems
  • Accessibility
Case study in progress
Golf Pride grip selection on a product page
Golf Pride · via Arro Labs

Complex specs, one decision

Turning a spec‑heavy, expert‑dominated product category into a choice any golfer can make confidently, on a live product with the engineering team building it.

  • Consumer product
  • Brand expression
  • Product UX
Case study in progress
Dubuque Glass Recycling identity with the Bottle Bud mascot
Dubuque Glass Recycling · Dubuque, Iowa

A glass recycler with a mascot

Name, identity, illustration, and the site for a local glass recycler up against a free alternative. The brand is funky and friendly on purpose: its mascot, Bottle Bud, is the part people remember and pass along, from a farmers market table to a Nextdoor post to the side of a truck. The pitch built on it won an Iowa business competition and $10,000.

  • Brand identity
  • Illustration
  • Web
Case study in progress

Nothing in that discipline yet.

Archive

Smaller pieces and side projects. A few were client work, most were self‑initiated, and several were designed and built end-to-end by one person.

Bookmark, a social reading app for iOS
Self‑initiated · App Store

Bookmark

A native iOS reading app for tracking books and sharing progress.

Great Wolf Resorts website redesign
Great Wolf Resorts

Booking flow

Digital product design, UX, and research for a national resort brand.

Nice Things Guide identity
Self‑initiated · Live

Nice Things Guide

Brand strategy, identity, and build for a place to champion beautiful things.

The Power of Beauty exhibition guidebook
The Power of Beauty

Exhibition collateral

Design and art direction for an international jeweler’s travelling exhibition.

Un Mundo Libre Foundation logo
Un Mundo Libre

Foundation identity

Logo and brand system for a foundation working in education, food, and emergency supply.

Informal Gamers pixel logo
Informal Gamers

Community brand

Identity and motion for an online community of gamers.

Sassy Superhero and Ink Stamp iMessage stickers
iMessage Sticker Packs

Sticker & stamp packs

Illustration and packaging for a set of shipped iMessage sticker packs.

Modernist Oscars ballot for 2025
Oscars Ballots

Modernist ballot design

A yearly self-initiated print piece for the 2025 Academy Awards.

Next step

Want the version with your project in it?

A brief isn’t necessary. A paragraph about the work and what’s blocking it is enough for us to say whether we’re the right studio, and we reply within one business day.